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Group Marketing & Communications Manager

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Apply by 21st June
Interviews to take place during week 24th June
Salary - competitive

Richmond Rugby Club, founded in 1861 as the second oldest rugby Club in the country, and Richmond Athletic Association, which maintains and manages all activity at the Athletic Ground, is looking for a dynamic and experienced Marketing & Communications Manager to join the team and help drive the Club and venue forward.

The successful candidate will possess exceptional interpersonal and communication skills in order to work effectively with a variety of people at all levels both within the Richmond Rugby Group and with its outside stakeholders.

He/she must have excellent organisational skills and the ability to adapt to new conditions, assignments and multiple deadlines. Excellent attention to detail, a passion for rugby and its place in the community, an interest in sports marketing, in the news, media and communications, good experience of digital marketing and enthusiasm for delivering a bright future for Richmond Rugby are essential.

This will be a significant role within the organisation as the candidate will be expected to help drive new players, supporters and commercial partners to the Club, and promote all sections within the rugby Club and all events taking place at the ground to a wider audience.

Key Responsibilities:

  • Strategy: developing a full marketing and communications strategy to meet Club objectives and build the profile of the Club amongst media, audiences and key stakeholders;
  • Digital strategy: creating and implementing a comprehensive digital strategy to build the Club and venue digital footprint and engagement, and drive forward over the coming years;
  • Social media: implementing and delivering a wide-ranging social media strategy to include daily activity, campaign creation and audience engagement in line with the overall communications strategy; monitoring positive engagement and traction across all social media channels and identifying and neutralising negative responses;
  • Media relations: building a strong network of journalists to work with on a range of stories, generating new story angles, able to respond quickly to reactive stories, monitoring coverage;
  • Brand management: ensuring all channels and stakeholders are aware of the Club’s brand and how identities should be used;
  • Marketing: ensuring the Club and venue are visible in the local community through new and existing channels;
    Team communications: driving awareness and raising profile of all sections of the Club with particular focus on Men’s & Women’s 1st teams, including overseeing live Twitter coverage for all Men’s and Women’s 1st team games, managing social media activities across all channels (team and Club) and creating Team media ops;
  • Match-day media: taking responsibility for all pre-, in- and post-match coverage including releasing fixtures, results and match reports on a weekly basis;
  • Volunteer management: coordinating and managing a team of match-day volunteers to produce programmes, social media feed, photography, match report, media management etc;
  • Story-mining: working with Richmond Rugby players, officers, members and supporters to unearth and promote key stories that showcase the Club’s ethos, values and objectives and communicate the Club to the widest possible audience;
  • Club profile: identifying appropriate speaking platforms or media opportunities for the Club, players and officials;
  • Community and grassroots: working closely with the Community Department to promote and elevate all activities;
  • Stakeholder relations: working across the Club to raise awareness of all commercial partners via all channels and developing opportunities for new partners;
  • Ground redevelopment: working with the Board to define, manage and drive the narrative around redevelopment of the ground; and
  • Internal comms: ensuring all relevant staff and players are kept up-to-date on any issues that may affect them.

Additional Responsibilities:

  • Media monitoring: tracking coverage around the Club and proactively finding stories in the rugby and sports marketing world relevant to and usable within the Club’s development;
  • Press materials: writing, editing and proof-reading materials including press releases, blog posts, web copy, programme notes, proposals etc;
  • Reviewing and assessing all existing printed materials, social media platforms, website, internal and external communication platforms being used by the Group;
  • Organising and attending events with support from senior staff;
  • Working closely with the Operations Manager, Commercial Director, Head of Community Rugby, RAA team and other Richmond Rugby officials to present the best possible face of the Club to media and stakeholders both internal and external; and
  • Maintaining the image, integrity and spirit of Richmond Rugby as a Club with professionalism in its core functions, and the Richmond Way as its heart and soul.


    The ideal candidate for this role will have the following attributes:

  • Desire to work as part of a team in a busy, fast paced and highly motivated working environment;
  • An interest in rugby, sport, marketing and PR/communications is essential;
  • The ability to multi-task and balance competing interests;
  • Able to work calmly, accurately, and efficiently under multiple deadlines, often with short lead-times, including working on both Saturdays and Sundays;
  • Have proven experience in marketing, communications and social media, especially in the context of rugby and sport in general, and implementing digital strategies;
  • Able to analyse social and digital media strategy and use to ensure most effective activity;
  • Fluent in using Microsoft packages such as Outlook, PowerPoint, Excel and Word as well as design packages such as InDesign and Proshop plus video editing software e.g. Wondershare
  • Excellent communication skills, both written and verbal; able to articulate point of view;
  • Ability to manage a wide range of both internal and external stakeholders;
  • Exceptional attention to detail, tenacity, and great organisational and planning skills;
    Enthusiasm to get to know Club and find new opportunities for both Club and venue through proactively learning about its stakeholders and the wider sporting environment in which it operates;
  • Demonstrating interest outside the Club and a rounded personality;
  • Use initiative to get tasks done and work independently while knowing when to ask for help; and
  • Demonstrate an entrepreneurial spirit and willingness to ‘get stuck in’.